Emails for B2B lead generation are considered as efficient ways of attracting more leads, which later become sales. This is because it's the only system of marketing and the best tool for talking to various prospects. Shockingly, close to 205 billion emails are sent daily.
Although this method is quite sensitive and often tiresome, here you should follow a specific format and use the right headline to impact your audience. This article will show you 6 exciting tips for coming up with attractive B2B lead generation emails that can reward you with improved sales in future.
Before we delve into the tips, let’s first highlight the importance of using B2B emails in marketing:
In any case, if you realise that there’s a decrease in your email marketing, maybe it’s time you start using a few strategies and significant trends. They’ll assist your company in staying ahead of its competitors.
Understand your target audience if you intend to succeed in B2B lead generation emails.
The most amazing emails are those that connect with the readers on a personal level.
So, here you’ll need to identify their specific needs and even problems. Reports show that once you personalise your emails, you get close to 27% new clicks and 11% increase in open rates more than those who fail to.
Start by doing an in-depth research on all your potential clients. For instance, if your emails are meant to attract a company that writes essays, ensure you get its owners' names. Even though this appears pretty simple, it increases the number of people opening your B2B emails by around 20%.
This knowledge should help you transform your company in various ways;
Lastly, it’s always good to end with a call-to-action. This statement gives your readers a clear description of how you intend to solve their somewhat unique issues. Therefore, you’ll need to be in command of your language to write content that speaks directly to your audience. Fortunately, today there are many platforms providing content writing services and could be an essential resource when developing these skills.
Writing a headline is not as simple as it seems. A majority of readers will choose to open an email depending on the subject line. A dull title will generate few to no clicks, but a lot of your readers will visit content which has a subject that engages them from the onset.
So, how should you create captivating subject lines? Well, other than personalising them, keep them short and precise. Keep in mind that their primary purpose is to give your audience exactly what they should get once they click on the email.
Your subject line should also arouse creativity, and a good example is topics for compare and contrast essay. In most of these essays, you’ll find headlines that just drive the audience to keep reading. All in all, if you haven’t learned the art of creating compelling titles, they’ll give you enough practice.
Here is an area where most marketers are failing today. The problem is that most of them are using complicated terms just to appear professional. However, your audience would connect better with a message that’s simple and clear.
Avoid using complicated designs and irrelevant images as they discourage even the most attractive prospects.
Besides, some designs don’t respond to specific devices. Around 53% of B2B emails are read on mobile phones. Hence, keeping them simple should be more of a norm. Your templates should also be clear and straightforward and make sure you include a lot of white space.
Keeping your content brief is another crucial factor when writing B2B emails. Even the best audiences are drawn away from huge blocks of text. In other words, no one has the time to go through a long or never-ending email. In most cases, they’ll not even read it.
So, try to write in a concise and clear manner and be direct. Remember that a majority of readers love going through their emails quickly. In this case, deliver your main subject at the beginning and offer different solutions as you go on. Eventually, you’ll enjoy more leads and reads, which will later develop into trustworthy clients!
Well, this is not a part of your email, but if you send a link to a terrible landing page, you’ll not succeed in your ad campaign. You can take a horse to a dirty river, but you’ll have nothing to do if it refuses to drink. So, your website homepage should be attractive and directly connect to your email ad. It should also adhere to the best practices of landing pages.
Your website should include:
Keep your B2B email readable and engaging by only using short and descriptive phrases. These words should give a picture that’s both informative and creates urgency. Keep your paragraphs short to make them simpler to read.
However, this is a process that requires a lot of trial and error if you want to improve your business leads. Furthermore, you’ll need a considerable amount of A/B testing, plus a watchful eye on all your analytics. Although this may appear like a ‘mountain to climb,’ don’t lose hope. Put yourself in your reader’s shoes and think about your pitch, approach, and overall design. Keep in mind that the more you write, the more you’re getting better.
Before social media introduced itself into the marketing scene we used it to interact with customers in a fun and exciting way. Unfortunately, these channels are entirely flooded, making it harder to grab the attention of prospects. Nowadays, B2B email marketers need to run exaggerated ads just to catch the attention of those using social media platforms like Facebook or Twitter. However, you’ll realise that it’s easy to reap huge rewards by running your social media promotions, giveaways and personalised conversations using the less crowded email platforms.
As you can see B2B lead generation emails are quite easy to write. Shockingly, 89% of companies are adopting the use of content marketing with 64% having committed email marketing platforms. The main means of communication for most serious businesses today is through email and a good number have adopted this awesome method of marketing.
Even though writing the best ads is quite a tricky process, these techniques can give you the best B2B emails for efficient generation of leads. You’ll discover that most of them concentrate more on the quality and not the quantity of the content. In any case, remember that your readers are busy people who may lack time to go through those long emails!
Originally Posted on savvysme
Written by Kevin Nelson at EliteEssayWriters